How much does 3D product animation cost?

What is included in the planning budget?

The published 15-, 30- and 60-second packages include a 1080p master and respectively 2, 3 and 6 final 4K stills. They also list review renders, a revision allowance, music and on-screen graphics. The number of revision rounds and music usage rights should be agreed in the written quote.

Indicative production times are approximately two weeks for 15 or 30 seconds and three weeks for 60 seconds. Treat these as planning estimates: asset readiness, feedback timing, scene complexity and the agreed start date affect the schedule.

Why does a product animation quote change?

A film's duration is only one cost driver. Missing CAD, model cleanup, complex materials, multiple product variants, detailed environments and fluid or particle simulation all change the work required. A short macro sequence can require more production effort than a longer, simpler product rotation.

Additional aspect ratios, localized graphics, voice-over, licensing and complex simulation are scoped separately. A 4K video master is not the same deliverable as a 4K still image; specify which you need. Ask whether editable project files and model handover are included rather than assuming they are.

How should appliance and electronics teams scope a film?

For an appliance, identify the single function the viewer must understand: airflow, filtration, heating, cleaning or a mechanical feature. Supply approved technical references so visual effects do not imply an unverified performance claim.

For consumer electronics, define which details must match the final product: ports, camera modules, screen interfaces, finishes and component layout. An approved shot list makes it easier to compare quotes on equivalent scope.

What should you send for an accurate quote?

Send the product category, launch goal, CAD or available references, three priority features, visual references, intended platforms, required duration and aspect ratios, deadline and budget range. Mention any confidentiality or regional licensing requirements before transferring sensitive files.

Ask for the modeling allowance, storyboard and look-development stages, review milestones, revision limits, output list and usage terms to be written into the quote. This makes supplier comparisons more useful than comparing only a price per second.

Common questions